Cherries! They provide the ideal final touch to so many creamy deserts, and bum-chum’s cheeky cherry range is no exception! Top your shapely buns and bag your cherries with these glowing Tactel™ berries and you’ll be the cream of any fruity cocktail party! It’s time to pop your cherries……..on!

The bum-chums hip-brief is designed for male underwear lovers who adore a bum-cupping cut. Our hip-brief is ideal for sculpting a beautiful, pert posterior, while at the same time, providing somewhere snug to place your tackle! Whether you dress up or down, left or right, you can put everything in it’s proper place and let the pants do the rest. This design is a low-rise style that sits on the hips, providing the ideal blend of modesty and suggestion, while our plush bum-chums elastic offers comfort against the skin. Labels are always on the outside of the garment, avoiding irritation in the hollow of the back.