Men’s pants have never been so tempting! As you wander through our Garden of Underwear Eden, take a look at our succulent fruits. Salivate at tactile, high stretch fabrics in devilishly vibrant colours, and give in to your desire! And now you can even bear your fruits wet or dry with our sumptuous swimwear; so, go on....take a bite from our forbidden fruits....you know you want to!

The bum-chums swim-brief is designed for men who adore a bum-cupping cut to their swimwear. Our swim-brief is ideal for sculpting a pert posterior, while at the same time providing somewhere snug to place your tackle! The design is a development of our best selling hip-brief, modified to incorporate an elasticated, folded edge waistband, enclosing a drawstring on the inside; this allows for an uninterrupted clean and crisp line on the outside. The pouch is double layered for support and modesty when wet and the sides have been vertically extended for a hybrid brief/trunk style. The swim-brief is constructed from a chlorine safe nylon/lycra mix and our stylish logo label, incorporating the union jack, is on the outside, so there is no danger of label irritation spoiling the enjoyment of your striking swimwear!